Augmented Reality Education/Event App
Harmony Day Stories
Educational Augmented Reality App with Australian Curriculum Approved Lesson Plans
OVERVIEW – Harmony Day is celebrated around Australia on 21 March each year. It’s a day where all Australians celebrate our diverse cultures and backgrounds. ‘Many Stories – One Australia’, invites all Australians to share their personal journey with others – in workplaces, through social media, at schools and in their communities.
CLIENT BRIEF AND EDUCATIONAL STRATEGY – Develop a mobile application that will help reach the Harmony Day audience, support the ‘Many Stories – One Australia’ theme and help educate schools and community groups. In addition incorporate an educational strategy supported by the Australian curriculum as an approved educational tool. Lesson plans required for each educational target audience.
Educational Target Audience
- Early Childhood
- Lower Secondary
DIGITAL STRATEGY – Create and deliver three unique Harmony Day Stories using augmented reality (AR) – AR being the perfect digital medium to engage our young audiences and to help support their learning. Through AR our audiences can listen to each story, interact with each of our Harmony Day characters and explore the scenes created representing the past and present.
THE OUTCOME –
Applause Digital developed a new digital experience that engages students and forms a powerful new learning tool to support the Australian Curriculum lesson plans. In addition creates a platform for all ages to discover something new about Harmony Day providing a base for users to share their own story.
With the introduction of the lesson plans and activities the Harmony Day Stories app supports the educational strategy for all three audiences plus community groups. Harmony Day Stories app is available on AppStore and GooglePlay.
Note: Harmony Day Stories was launched by Senator the Hon Kate Lundy at the Immigration Museum, Melbourne on 15 March 2013.
Harmony Day Stories AR Application was downloaded just under 1 million times on iOS and Android devices worldwide.