Optus

Optus

DURATION

6 weeks

DURATION

6 weeks

CLIENT

Optus

CLIENT

Optus

Augmented Reality

Augmented Reality

Mobile App UI/UX

Mobile App UI/UX

Digital Design

Digital Design

Mobile Application

Mobile Application

PROJECT OVERVIEW
PROJECT OVERVIEW

Optus event activation team briefed our augmented reality team to produce a series of Retail Augmented Reality experiences throughout the recent FIFA World Cup. The experiences featured daily video highlights, product animations and features plus other fun experiences that were activated via the retail signage in store to engage Optus retail customers.

Optus event activation team briefed our augmented reality team to produce a series of Retail Augmented Reality experiences throughout the recent FIFA World Cup. The experiences featured daily video highlights, product animations and features plus other fun experiences that were activated via the retail signage in store to engage Optus retail customers.

The Challenge
The Challenge

Partnering with Optus we set about producing the various augmented reality experiences, published the Optus Retail AR app then provided training to internal staff so that they could perform the daily FIFA World Cup video updates which were uploaded directly into the AR publishing platform. The overall campaign was a huge success with all analytics showcasing interactions, popular content and experiences provided.

Partnering with Optus we set about producing the various augmented reality experiences, published the Optus Retail AR app then provided training to internal staff so that they could perform the daily FIFA World Cup video updates which were uploaded directly into the AR publishing platform. The overall campaign was a huge success with all analytics showcasing interactions, popular content and experiences provided.

WHAT WE DID
WHAT WE DID

In-Store Retail Activation Augmented Reality Experiences during the FIFA World Cup

In-Store Retail Activation Augmented Reality Experiences during the FIFA World Cup

"Interactive AR in-store, daily updates and highlights delivered differently, Great work!"

"Interactive AR in-store, daily updates and highlights delivered differently, Great work!"

David L

David L

In-Store Activation Team Lead

In-Store Activation Team Lead