Optus
Optus
DURATION
6 weeks
DURATION
6 weeks
CLIENT
Optus
CLIENT
Optus
Augmented Reality
Augmented Reality
Mobile App UI/UX
Mobile App UI/UX
Digital Design
Digital Design
Mobile Application
Mobile Application
PROJECT OVERVIEW
PROJECT OVERVIEW
Optus event activation team briefed our augmented reality team to produce a series of Retail Augmented Reality experiences throughout the recent FIFA World Cup. The experiences featured daily video highlights, product animations and features plus other fun experiences that were activated via the retail signage in store to engage Optus retail customers.
Optus event activation team briefed our augmented reality team to produce a series of Retail Augmented Reality experiences throughout the recent FIFA World Cup. The experiences featured daily video highlights, product animations and features plus other fun experiences that were activated via the retail signage in store to engage Optus retail customers.
The Challenge
The Challenge
Partnering with Optus we set about producing the various augmented reality experiences, published the Optus Retail AR app then provided training to internal staff so that they could perform the daily FIFA World Cup video updates which were uploaded directly into the AR publishing platform. The overall campaign was a huge success with all analytics showcasing interactions, popular content and experiences provided.
Partnering with Optus we set about producing the various augmented reality experiences, published the Optus Retail AR app then provided training to internal staff so that they could perform the daily FIFA World Cup video updates which were uploaded directly into the AR publishing platform. The overall campaign was a huge success with all analytics showcasing interactions, popular content and experiences provided.
WHAT WE DID
WHAT WE DID
In-Store Retail Activation Augmented Reality Experiences during the FIFA World Cup
In-Store Retail Activation Augmented Reality Experiences during the FIFA World Cup
"Interactive AR in-store, daily updates and highlights delivered differently, Great work!"
"Interactive AR in-store, daily updates and highlights delivered differently, Great work!"
David L
David L
In-Store Activation Team Lead
In-Store Activation Team Lead
